Chances are that sometime recently you saw an ad for a product or service you had some interest in and it grabbed your attention. Whatever it was, it intrigued you enough to do some research and find out if it really was a good deal. After further investigation, maybe you realized the product or service wasn’t as good as you first thought. Others were offering the same product for less, or including more bells and whistles for the same price. Trying to figure out which deal is best can be confusing because no two offers are exactly the same. Furthermore, if it’s something you don’t need at the moment you may find it easier to set aside and deal with later. As a plan sponsor, you’ve likely gone through a very similar experience. August 2013
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